Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time
Applovin Corporation - Class A (APP)
Company Research
Source: Business Wire
The GenAI-powered solution provides scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break, improving viewer memorability and engagement PALO ALTO, Calif.--(BUSINESS WIRE)--Wurl, a leader in data-driven solutions for CTV, today announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading to improved brand awareness and purchase intent.BrandDiscovery’s launch comes at an exciting inflection point for the CTV advertising industry. Television continues to be viewed as a highly effective channel for brand marketers and AI-driven technologies are poised to revolutionize how advertisers connect with their audiences. As the largest vid
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News
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APP
Earnings
- 2/14/24 - Beat
APP
Sec Filings
- 4/23/24 - Form ARS
- 4/23/24 - Form DEFA14A
- 4/23/24 - Form DEF
- APP's page on the SEC website