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Stock impact report

The Arena Group and Playwire Partner to Bring High-Impact Ad Inventory to Scale

The Arena Group Holdings, Inc. (AREN) 
Company Research Source: Business Wire
NEW YORK--(BUSINESS WIRE)--The Arena Group Holdings, Inc. (NYSE: AREN), the brand, data and IP company home to many of the most recognizable brands including TheStreet, Parade, Men’s Journal, Athlon Sports, Surfer, ShopHQ and more, today announced its partnership with Playwire, the ad monetization platform for digital publishers, bringing scale to high-impact advertising inventory. Through the partnership, Playwire’s direct sales team has the ability to sell Flex Suite advertising units across The Arena Group’s portfolio of brands.The Flex Suite is Playwire's exclusive set of high-impact advertising formats. It uses code-on-page technology to provide custom placements that go beyond the capabilities of standard programmatic advertising. The formats now available across The Arena Group's portfolio include:Flex Video: Large-format mobile video that loads above content and remains sticky as the user scrolls. Auto-play, non-skip, 15-second creatives built to capture attention and keep Show less Read more
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