Men's Journal Spirits Shop Partners with NBA All-Star Stephen Curry, Offering Gentleman's Cut Bourbon and Exclusive Signed Merchandise Sweepstakes
The Arena Group Holdings, Inc. (AREN)
Company Research
Source: Business Wire
NEW YORK--(BUSINESS WIRE)--Men's Journal Spirits Shop is thrilled to announce a new partnership with NBA icon Stephen Curry and his premium bourbon brand, Gentleman's Cut. His whiskey is now available for purchase on the Men's Journal Spirits Shop website, giving readers access to Curry's signature portfolio of spirits.To celebrate the partnership, Men's Journal also launched a sweepstakes where readers can enter to win Curry autographed basketballs or jerseys.“This is a project that we've been personally involved with from the start, focused on quality, craftsmanship, and doing things the right way,” Curry shared in a promotional video posted on Men's Journal and Gentleman's Cut Bourbon social media accounts.Since the Men's Journal Spirits Shop launched in October 2025, it has provided a seamless experience for readers to further explore the Men's Journal spirits ecosystem, which includes their acclaimed web vertical, Whiskey Wednesday newsletter and our annual special whiskey is
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Sec Filings
- 1/7/26 - Form 8-K
- 12/18/25 - Form 8-K
- AREN's page on the SEC website