From Expo to the Olympics, Milan bets on big events to fuel its transformation to a global city [Yahoo! Finance Canada]
ASSICURAZIONI GENERLI ADR (ARZGY)
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Source: Yahoo! Finance Canada
The legacy of the Milan Cortina Winter Games is both physical, in new facilities and infrastructure, and intangible, burnishing Milan's global image. It's the second major event to leave a lasting mark on the city, after the Expo 2015 world's fair brought new investment, tourists and talent. “Milan is more and more creating a distinctive brand able to attract an international audience,'' said Dino Ruta, who is heading up a Bocconi University study on the Olympics' economic impact for the International Olympic Committee, expected later this year. Tangible impact The physical legacy of the Milan Cortina Olympics is relatively slight, by design. The Games were spread out over seven city, valley and mountain venues hundreds of kilometers apart to leverage existing facilities, saving on new construction. Milan inherits the brand new Santgiulia arena, which hosted Olympic hockey and will be used for concerts, exhibition and sporting events, while the athletes' Olympic Village will
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