In Data: Primark's low prices help make it UK's biggest apparel brand [Yahoo! Finance]
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Source: Yahoo! Finance
Amidst a cost-of-living crisis, the report said Primark's value proposition and trend-led assortment have resonated strongly with shoppers. Moreover, collaborations with celebrities including Rita Ora have further fueled its popularity as consumers seek to emulate their favourite stars' styles. Primark was followed by British omnichannel retailer Marks & Spencer (M&S) which witnessed a share growth of 0.3ppts to 5.3%, after years of "lacklustre" sales. The report said M&S was boosted by its "refreshed" apparel, trend-led offerings appealing to younger shoppers and focus on quality and classic styles that cater to the demand for capsule wardrobes. British clothing and homewares retailer Next, too, saw its market share rise by 0.1ppts. The report attributed this to Next's extensive range of third-party brands, which enabled it to draw in shoppers and increase exposure for its own-brand ranges. In contrast, German sportswear brand Adidas experienced a drop of 0.1ppts in 2023, as i
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