Fashion Council Germany Takes Aim At Shein By Targeting Teen Shoppers [Forbes]
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Source: Forbes
Scott Lipinski is on a mission to change the way people dress. As CEO of Fashion Council Germany, that might be expected. What stands out, however, is his insistence on disrupting the fashion consumption cycle at its roots: by reaching the very young before mindless shopping habits become entrenched. In November, Fashion Council Germany held its annual Fashion Zukunft (Fashion Future) conference in Scotland . The event brought together 48 teenagers from Germany, 38 students from the United Kingdom, industry representatives and graduates to spark imaginations with discussions, talks and round-table sessions on topics ranging from sustainable production and craftsmanship to materials science and the impact of consumer behaviour on the environment. The ongoing initiative—backed by major partners including the PVH Foundation and eBay—targets 14- to 16-year-olds. As Lipinski noted, it is the cohort most deeply embedded in fast-fashion culture through retailers such as Primark and Chin
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