Primark looking to expand click & collect trial [Reuters]
ASSOCIATED BRI/F UNSP/ADR (ASBFY)
NASDAQ:AMEX Investor Relations:
abf.co.uk/investorrelations
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Source: Reuters
Primark, unlike most of its rivals, does not offer home delivery but is trialling a click & collect service in 57 stores for kidswear and womenswear. CEO Paul Marchant told the LIVE Retail Week x Grocer conference the trial was going "really well". "It plays into our bricks and mortar strategy because it is driving more customers to the stores. They're filling a big basket online to collect, when they come into store they're then adding a second basket," he said. "I'd like to think that the next stage of communication around click & collect is that we're looking to expand that trial into more stores, maybe even more markets." Marchant reiterated that the economics of home delivery still did not make sense for Primark given its low average selling price and the costs of fulfilment. Primark, owned by Associated British Foods (ABF.L) , opens new tab currently trades from over 400 stores across 16 countries in Europe and the United States. It is targeting 530 stores by the en
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