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Stock impact report

Optimum Selects Publicis O1 As Agency of Record

Altice USA, Inc. Class A (ATUS) 
Last altice usa, inc. class a earnings: 2/12 04:05 pm Check Earnings Report
Company Research Source: Business Wire
O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers NEW YORK--(BUSINESS WIRE)--Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately. The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.O1 was created as a dedicated team specifically for Optimum and is powered by a collective of Publicis Groupe agencies. Saatchi & Saatchi will lead brand strategy and creative development; Connect at Publicis Media will support national, regional and local media planning and buying; MSL will guid Show less Read more
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