Activision Blizzard in 3 Charts [The Motley Fool]
Activision Blizzard, Inc (ATVI)
Last activision blizzard, inc earnings: 2/6 04:05 pm
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US:NASDAQ Investor Relations:
investor.activision.com/investor-relations
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Source: The Motley Fool
Activision Blizzard(NASDAQ:ATVIWorld of WarcraftCall of DutyCandy CrushGrowing the audience for these games and others, such asOverwatchDiabloHearthstoneHere are three charts that show how this strategy is working.Activision Blizzard announced "Overwatch " in Nov. 09. Image source: Activision Blizzard.https://www.businesswire.com/news/home/0900077/en/New-Era-Dawns-Blizzard-Entertainment's-Team-Based-ShooterMonthly active usersOne metric management emphasizes every quarter when it reports earnings is monthly active users. It's not a perfect measure of the actual number of unique players engaged with the company's games, though.For example, in the Activision and King segments, a single player who accesses the same game on two different devices would be counted as two users. What's most important is focusing not on the absolute number but on the trend over time.Data source: Activision Blizzard. Chart by author.This metric typically sees swings around new game releases, which explains the
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