This Veterans Day, Companies Elevate Their Message Beyond Bagels And Burritos [Forbes]
Activision Blizzard, Inc (ATVI)
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Source: Forbes
This Veterans Day, Companies Elevate Their Message Beyond Bagels And Burritos There’s no shortage of companies offering “ deals and freebies Amazon Prime Some Veterans Day corporate efforts really stand out because they go way beyond discounts. They humanize military personnel and vets and lend an air of authenticity to a community that, although large in number, is often nameless and faceless to the general population. These two in particular really caught our attention this year. Macy’s Salutes Those Who Serve Macy’s support of military families, veterans and active duty military extends far beyond their massive Fourth of July fireworks celebration in New York City each year. This past July, Macy’s launched the second year of a cause marketing campaign called “Macy’s Salutes Those Who Serve” in which they partnered with Bunker Labs and Blue Star Families and invited consumers to round up to the nearest dollar upon checkout as a donation to support those charitable partners. The camp
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