Will TikTok Music be the next big podcast platform? [The Verge]
Audacy (AUD)
Company Research
Source: The Verge
Selena Gomez is reportedly developinga Working GirlAnyway,let the river runAudacy’s new podcast discovery app takes a page out of TikTok’s playbookRadio giant Audacy has acquired podcast discovery app Moonbeam, according to the app’s founder, Paul English. Discovery has been a massive challenge for the industry, and Moonbeam addresses it by operating less like a traditional podcast player and more like a social platform.“We developed a feature called ‘Beam’ that started playing an episode immediately. If you didn’t like it, you swiped up and we would then play another show,” English wrotein a blog postAudacy previously acquired top production outfits like Pineapple Street Studios and Cadence13 and has its own app for podcasts and radio streaming. Audacy hasn’t said whether Moonbeam will continue to operate as a standalone app or if its functionality will be folded into the Audacy app.English declined to disclose the terms of the acquisitionto The Boston Globeearn
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