Avon To Launch New Content Studio To Support Digital Growth
AVON PRODUCTS (AVP)
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Source: PR Newswire
New partnership with Media Monks is another step forward in Avon's 'Open Up' strategy, digitizing the business and e-enabling Representatives LONDON, Feb. 25, 2019 /PRNewswire/ -- Avon Products, Inc. (NYSE: AVP), a globally recognised leader in direct selling of beauty products has appointed global creative production company MediaMonks to support its Representative's growing use of ecommerce and digital tools with a new Content Studio. The Studio will develop and distribute high-quality brand and product content at scale, to fuel further growth of Avon's expanding online sales.The Content Studio will be an 'always-on' content creation hub, developing up to 12,000 assets annually in Avon's 50+ worldwide markets, tailored to meet the needs of local consumers. MediaMonks will provide an ongoing stream of content, delivered at scale — multi-language, multi-platform — and deployed weekly. The Avon Content Studio will also integrate data and analytics, to inform development of impactfu
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