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Stock impact report

Axalta Announces Orange ‘Solar Boost’ as its 2026 Global Automotive Color of the Year

Axalta Coating Systems Ltd. Common Shares (AXTA) 
Last axalta coating systems ltd. common shares earnings: 1/30 06:45 am Check Earnings Report
Company Research Source: GlobeNewswire
PHILADELPHIA, Jan. 13, 2026 (GLOBE NEWSWIRE) -- Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2026 Global Automotive Color of the Year -- Solar Boost -- a warm and inviting orange tone that shimmers with an energy all its own. Designed for modern vehicles, this boldly dynamic hue is infused with champagne-colored flakes to deliver a confident, exceptional expression that radiates from sunrise to sunset. “A vehicle’s color heavily shapes its initial perception, affecting how buyers feel about its safety, sportiness, elegance and even resale value, making color a significant influence in the buying decision,” said Hadi Awada, President, Global Mobility Coatings at Axalta. “In fact, Axalta’s own research has shown more than 80 percent of buyers consider it a key factor, which is why it’s so critical for OEMs to understand dynamic global consumer sentiments and align their vehicle color portfolio accordingly.” Solar Boost reflects a shif Show less Read more
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