National Campaign Targets High Potassium Threat to Kidney Patients [Yahoo! Finance]
AstraZeneca PLC - American Depositary Shares (AZN)
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Source: Yahoo! Finance
Patients (AAKP), the oldest and largest independent kidney patient consumer organization in the United States , announced the overwhelming success of its 2024 "Are You O-K+" campaign, which marked May 1 (5.1) as National High Potassium Awareness Day . The 2024 event exceeded all prior engagement records, reaching a national audience of more than 8 million comprised of kidney patients, families and care partners, kidney professionals, and the public. Since 2020, AAKP has invested in the talent, databases, targeting technologies, and communications platforms necessary to simultaneously conduct multiple national patient engagement campaigns through its Center for Patient Research and Education. AAKP Executive Director Diana Clynes stated, "The 5th Annual 'Are You O-K+' campaign recognizing National High Potassium Awareness Day set a new 24-hour benchmark for AAKP's capacity to reach millions of Americans through integrated and targeted traditional grassroots outreach tactics combined w
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