United States Non-small Cell Lung Cancer Digital Marketing Analysis Report 2023: Merck's Keytruda.com Achieved the Highest Total Traffic, Followed by BMS's Opdivo.com and AstraZeneca's Imf...
AstraZeneca PLC - American Depositary Shares (AZN)
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Source: Yahoo! Finance
This report assesses key digital marketing metrics of pharma assets in NSCLC, including branded websites for patients and HCPs, Unbranded websites, and social media accounts. Metrics include website traffic volume, engagement, and source, DDA, paid SEO, and social media post interaction. Countries include the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN). Merck's Keytruda.com achieved the highest total traffic across non-small cell lung cancer (NSCLC) patient sites in the US, with over 2.4 million visitors from October 2022 to September 2023. This was followed by BMS's Opdivo.com (1.7 million visits) and AstraZeneca's Imfinzi.com (350,000). Keytruda.com was also supported by the most paid search engine optimization (SEO) at over 7,600 keywords, closely followed by Enhertu.com (6,640) and Opdivo.com (5,840). Overall, the highest proportion of traffic to top branded patient NSCLC websites originated from direct and organic sources. AstraZeneca's Imfinzihcp
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