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Stock impact report

Alibaba's Cost Surge Intensifies: Is Profitability Under Pressure? [Yahoo! Finance]

Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA) 
Last alibaba group holding limited american depositary shares each representing eight ordinary share earnings: 2/13 06:45 am Check Earnings Report
US:NYSE Investor Relations: alibabagroup.com/en/ir/home
Company Research Source: Yahoo! Finance
The company is witnessing a sharp surge in expenses in the third quarter of fiscal 2026, with sales and marketing costs climbing to 25.3% of revenues, reflecting aggressive spending to attract and retain users in an increasingly competitive e-commerce landscape. Meanwhile, the cost of revenues has risen to 59.5% of total revenues, driven by higher logistics expenses from rapid quick-commerce expansion and continued investments in cloud and AI infrastructure. These cost pressures are already translating into weaker financial performance in the fiscal third quarter. Alibaba's adjusted EBITA declined 57% year over year, while operating income plunged 74%, highlighting how heavy investments in technology, user experience and fulfillment capabilities are weighing on margins. The impact is also visible in cash generation, with free cash flow dropping 71%, indicating that expansion is becoming increasingly capital-intensive. Management expects profitability to remain volatile, as Alibaba Show less Read more
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