China's App Xiaohongshu Taps Niche Rich Female Gen Zers [BNN Bloomberg (Canada)]
Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA)
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One moment, she was demonstrating a palette of eyeshadow: “This color is called ‘Love Letter',” she said in Mandarin, touting a dark berry-colored shade. The next, she was reciting an excerpt from the poem A Valediction: of the Book by John Donne in perfect English: “Study our manuscripts, those myriads Of letters, which have past ‘twixt thee and me, Thence write our annals, and in them will be, To all whom love's subliming fire invades, Rule and example found.” By the end, the 60-year-old actress from Hong Kong had promoted dozens of beauty products, read some Shakespeare verses and become the first on the platform to top 100 million yuan ($13.8 million) in sales in a single session. Xiaohongshu Technology Co. — part Instagram, part Pinterest — has boomed in recent years as a combination of top influencers like Cheung, its artificial intelligence technology and soft marketing tactics make it a lifestyle bible for many of China's high-income earners. It also created a $
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