Games' broadcaster embracing AI but remains wary of deepfakes [Reuters]
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Source: Reuters
Games' broadcaster is stepping up its use of the technology -- but not without concerns about the risk of "deepfakes". Olympic Broadcasting Services (OBS), which produces the live television, radio and digital coverage of the Olympic and Paralympic Games that is then sold to clients, first began using AI at the PyeongChang Winter Games in 2018. "In Paris we will take this to a completely different level," Yiannis Exarchos, OBS chief executive, told Reuters at an event in London on Friday to discuss the role AI will play at the Paris 2024 Games. "There are a variety of applications, primarily to do with enhancing the experience of the viewer, but also creating significant efficiencies in the way we operate." Exarchos said OBS had teamed up with Chinese retail giant and Olympic sponsor Alibaba (9988.HK) New Tab , opens new tab to use AI for 360-degree assisted replays. It is also working with Swiss watchmaker Omega, the official timekeeper of the Paris Games, for "enhanced dat
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