Hype & Vice, A Y Combinator Collegiate Apparel Startup, Raises $1.5M From Founders Fund To Create Women’s Sportswear [Forbes]
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Source: Forbes
Hype & Vice, A Y Combinator Collegiate Apparel Startup, Raises $1.5M From Founders Fund To Create Women’s Sportswear College apparel is an integral part of how students express their pride for their universities and unique identities. However, university-branded clothing is not designed or reflective of women’s taste in fashion, as most sizes and designs are based on the average male body size. Cecilia Gonzalez, 25, and Kimberly Robles, 26, have started Hype and Vice Asparouhov, a principal at the San Francisco-based VC firm, says, "What is impressive about Hype and Vice is how their clothes exhibit a sense of belonging. Their customers, which are mainly current university students, feel a part of something greater through their affiliation with their school." Whereas H&V is now bringing school communities closer via their collegiate apparel merchandising, school spirit was not always a commodity it is now. Bill Battle founded the first collegiate licensing company, Collegiate Licensi
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