Bayer Crop Science Canada Redefines Canola Innovation With New "Advancing Better Canola" Initiative
BAYER AG S/ADR (BAYRY)
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Source: Business Wire
Bayer challenges industry to redefine canola innovation and reframe canola's future around real, lasting systems. CALGARY, Alberta--(BUSINESS WIRE)--Bayer Crop Science Canada launches Advancing Better Canola (ABCs), an industry-wide initiative to challenge and redefine how it thinks about canola innovation in support of Canadian farmers. Throughout 2026, the Bayer ABCs will drive dialogue, collaboration, and advocacy, while integrating genetics, agronomy, crop protection, and digital tools to better understand how to enhance its role in canola.Why the ABCs?Canola innovation requires more than incremental improvements. The Bayer ABCs focus on genuine partnerships, a connected system, and how to address complex, on-farm challenges for Canadian farmers."With decades of experience behind us, we’re ready to embrace a future where canola’s potential expands in ways we’re only beginning to imagine," says Antoine Bernet, Country Division Head, Crop Science Canada. "Advancing Better Canola
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