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0 -0.00441696113074196 -0.00441696113074196 -0.00441696113074196 0 0.00750883392226156 0.00750883392226156 0.00724381625441703
Stock impact report

National Advertising Division Recommends Bayer Modify or Discontinue Certain One A Day Men's Pre-Conception Health Complete Multivitamin Claims [TheStreet.com]

BAYER AG S/ADR (BAYRY) 
NASDAQ:AMEX Investor Relations: investor.bayer.com
Company Research Source: TheStreet.com
Programs' National Advertising Division recommended that Bayer HealthCare LLC discontinue or modify certain claims for its One A Day ® Men's Pre-Conception Health Complete Multivitamin, a product marketed for men who are trying to conceive. OLLY and Bayer are competitors in the dietary supplement market. OLLY challenged Bayer's claims that Bayer's One A Day Men's Pre-Conception Health Complete Multivitamin supports healthy sperm and contains “powerful” antioxidants, including lycopene, as well as Bayer's use of the term “complete multivitamin.” The National Advertising Division (NAD) found that certain claims, including that men should take the product for at least three months before conception and that the product is specially designed to provide nutritional support while trying to conceive, reasonably convey the message that the product improves men's chances of conception. NAD also found that, in the fertility-focused context, certain claims that the product supports healthy Show less Read more
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