Bayer Teams Up with Former Professional Quarterback Tony Romo on ‘Highlights REAL’ Campaign
BAYER AG S/ADR (BAYRY)
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Source: Business Wire
‘Highlights REAL’ aims to spark vital conversations about advanced prostate cancer and educate about the importance of treatment management WHIPPANY, N.J.--(BUSINESS WIRE)--Today Bayer announced it has teamed up with former professional quarterback, Tony Romo, on ‘Highlights REAL,’ a campaign celebrating everyday moments. Tony is joined by his father Ramiro, who has personally faced prostate cancer, to provide play-by-play commentary, not on football, but of advanced prostate cancer patients and their caregivers, fostering a deeper appreciation for everyday moments, both big and small.This campaign also aims to ignite vital conversations about prostate cancer, the leading cancer diagnosis among men, by empowering patients and their families to take an active role in their health.1 It underscores the importance of patients and caregivers having a game plan in place when discussing management strategies and treatment options, like NUBEQA®, with their doctor. NUBEQA is indicated in th
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