How Build-A-Bear went from a penny stock to a retail winner [CNBC]
Build-A-Bear Workshop, Inc. (BBW)
Last build-a-bear workshop, inc. earnings: 3/11 06:45 am
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Source: CNBC
Key Points Price John led the company to invest in e-commerce, diversify its sales beyond malls and invest in international franchises, boosting growth. Watch the video to learn more about how Build-A-Bear has made its comeback. In this article Build-A-Bear Workshop wasn't always a retail winner. The toy store, known for its interactive experience of building and accessorizing stuffed animals, has gone through a significant turnaround since CEO Sharon Price John took the helm of the company over a decade ago. “When I first came in 2013, that assessment of the brand was strong,” she told CNBC. “We don't have a broken brand, we have a broken business, and when you started doing interviews, you really understood how much this brand meant to people.” The company found initial success in malls in the early 2000s, but Build-A-Bear's stock plunged after the 2008 financial crisis, with the company reporting a $49 million loss in fiscal 2012. Under Price John, the company bega
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BBW
News
- Build-A-Bear Workshop (NYSE:BBW) had its "buy (b)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Jim Cramer Calls Build-A-Bear Stock (BBW)'s Recent Decline “Kind of Extreme” [Yahoo! Finance]Yahoo! Finance
- Build-A-Bear to Debut Exclusive New Animated YouTube Series KABU on December 26 [Yahoo! Finance]Yahoo! Finance
- Build-A-Bear to Debut Exclusive New Animated YouTube Series KABU on December 26PR Newswire
- Build-A-Bear Workshop Stock: Keep an Eye on Tariff Impact in 2026 [Yahoo! Finance]Yahoo! Finance
BBW
Earnings
- 12/4/25 - Beat
BBW
Sec Filings
- 12/15/25 - Form SCHEDULE
- 12/11/25 - Form 10-Q
- 12/8/25 - Form SCHEDULE
- BBW's page on the SEC website