Beyond the Screen: Bath & Body Works Shines a Spotlight on the Power of Scent [Yahoo! Finance]
Bath & Body Works, Inc. (BBWI)
Company Research
Source: Yahoo! Finance
COLUMBUS, Ohio May 2, 2025 /PRNewswire/ -- Bath & Body Works, the global leader in personal care and home fragrance, is on a mission to reconnect consumers with what it believes is the most important sense: smell. Through continued expansion of the brand's "Come Back To Your Senses" creative platform, the campaign illustrates the power fragrance has in connecting consumers to their emotions, memories and moods. After all, the sense of smell can be a powerful, yet often underappreciated, tool for enriching daily life. "While today's consumers live in a largely digital world where sight and sound reign supreme, the reality is our sense of smell can connect us to our most vibrant life experiences – from the feeling of being on the beach, a cherished family memory, or your signature scent that makes you feel like you," said Jamie Sohosky , chief marketing officer at Bath & Body Works. "Bath & Body Works believes passionately in the important role fragrance plays in our daily lives, a
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BBWI
Earnings
- 11/20/25 - Miss
BBWI
Sec Filings
- 11/25/25 - Form 4
- 11/25/25 - Form 4
- 11/24/25 - Form 4
- BBWI's page on the SEC website