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0.00397175639894086 0.000441306266549054 -0.00132391879964685 -0.0028684907325683 -0.00397175639894086 0.0174315975286849 0.0119152691968226 0.00970873786407778
Stock impact report

Bath & Body Works is welcoming spring with a Peeps-themed collection [USA TODAY]

Bath & Body Works, Inc. (BBWI) 
Company Research Source: USA TODAY
The popular body care and home fragrance brand is partnering with Peeps , the makers of some of America's most well-recognized seasonal marshmallow candies, for a limited-time collection that will add "a sweet dose of color and fun to Easter and spring celebrations," and bring the candy's sweetness to life in fragrance form. Kristie Lewis, Senior VP of merchandising at BBW, said in a statement that the brand was excited to be partnering with "an iconic symbol of spring.” “This collaboration was all about capturing that feeling of joy and tradition that comes with the season," Lewis said. "By bringing this beloved Easter classic to life through fragrance and gifting, we're giving consumers a fun, feel-good way to celebrate spring's happiest moments.” Bath & Body Works new "Peepin' It Real" scent features notes of fluffy Marshmallow, sugar crystals and whipped vanilla that "channels everything fans love about Peeps," according to the brand. Peeps Brand Manager Caitlin Servian s Show less Read more
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