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0.0010079224298643 0.000343065945784994 -0.000454761835110253 -0.00138556091282125 -0.00191744610008481 -0.000321790538294315 0.00947420489813077 0.00127386502349599
Stock impact report

Best Buy joins Amazon and Walmart in the influencer game [Yahoo! Finance]

Best Buy Co., Inc. (BBY) 
Last best buy co., inc. earnings: 2/27 07:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
The electronics giant is stepping into the influencer space this spring, CEO Corie Barry said during the company's March 4 earnings call. “Influencers and creators will be able to build their own branded digital storefronts on Best Buy's ( BBY ) website, which we expect to drive increased traffic, engagement, and sales,” Barry said. She added that Best Buy also plans to expand video content to improve the shopping experience for customers. The influencer economy is big business. A recent report from software platform HubSpot ( HUBS ) predicts the industry will exceed $32 billion in value by the end of 2025, underscoring the importance of this growing market for retailers. Both Amazon and Walmart have already established influencer programs, but there are key differences. Walmart's ( WMT ) creator page allows individuals to apply regardless of follower count or social media platform preference. As long applicants are U.S.-based, they can participate. Amazon's influencer program Show less Read more
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