Billionaire Tanenbaum Seizes WNBA Deal His Partners Turned Down [BNN Bloomberg (Canada)]
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Source: BNN Bloomberg
Kilmer Sports Ventures, a firm controlled by Canadian mogul Larry Tanenbaum, will invest $115 million to bring the WNBA to Toronto, a figure that includes the $50 million league expansion fee, according to a person familiar with the matter. The new team will begin playing in the 2026 season as the league's 14th franchise. The move into Canada marks another milestone for the leading women's basketball league, which has finally started seeing the mainstream buzz its players and team owners have long hoped for. Games are getting more prominent television slots and stars like Caitlin Clark, an Indiana Fever rookie who broke scoring records at the University of Iowa, are drawing new fans. In Canada, average viewership during the 2023 WNBA season increased by 32% year-over-year, according to the league. Tanenbaum's private holding company owns Canadian real estate projects and is part-owner of a Coca-Cola's bottling and distribution partner in Canada. But he's best known as the quiet p
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