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0.000152881822351401 -0.000305763644702584 0.000764409111756786 0.00218009478672988 0.00201804005503753 0.00321051826937789 0.00428069102583705 0.00657391836110697
Stock impact report

Rogers partners with Amazon to stream NHL games on Prime Video [Globe and Mail, The (Toronto, Canada)]

BCE, Inc. (BCE) 
Last bce, inc. earnings: 2/6 07:00 am Check Earnings Report
US:NYSE Investor Relations: bce.ca/investors/investoroverview
In 1970, the National Football League revolutionized sports broadcasting by introducing Monday Night Football, drawing a massive prime time audience – and advertisers – to games traditionally played on Sunday. In an interview, Rogers chief executive officer Tony Staffieri said striking a partnership with Amazon is part of a strategy to win the loyalty of a new generation of sports fans with programing that is “platform agnostic.” In 2013, Rogers struck a 12-year, $5.2-billion broadcast deal with the NHL – it expires in two seasons. At the time, analysts said the company may have overpaid to wrest hockey broadcasts away from telecom rival BCE Inc. Mr. Staffieri said sports programming – the company also owns Major League Baseball's Toronto Blue Jays and their broadcasting rights – is boosting Rogers brand and revenues. “Our NHL agreement has been enormously successful for Rogers,” said Mr. Staffieri. He said the company plans to bid again for NHL broadcast rights when the agreemen Show less Read more
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