At Milan Fashion Week Men's, Ralph Lauren speaks to a younger crowd [CNN]
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Source: CNN
Milan and they were modelling looks, which also included racing jackets and slouchy beanies, from Ralph Lauren's Fall-Winter 2026 show during the city's Men's Fashion Week. Staged at the Palazzo Ralph Lauren, a grand but cozy private mansion in the heart of the city, the runway show was the brand's first in the Italian city in over two decades. It featured designs from the premium Purple label, which promises the finest tailoring and materials, and its younger-leaning counterpart, Polo, which comes with a preppy, sportier edge. Polo came out first on the catwalk – an indication that Ralph Lauren is well aware of Gen Z's growing affinity for the label, due in part to its popular coffee shops (Ralph's, of which there are now over 30 worldwide) and pop culture associations (it was the brand of choice for Taylor Swift when she revealed her engagement to Travis Kelce in 2025). Surprisingly, younger customers have not been deterred by the fact that the label was loved by their parents
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