Mytheresa Prospers As An Online Luxury Fashion Marketplace By Crossing The Digital Divide [Forbes]
BRUNELLO CUCIN UNSP/ADR (BCUCY)
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Source: Forbes
August 03, 2022 in Malibu, California. (Photo by Stefanie Keenan/Getty Images for WSJ. Custom Events) While e-commerce, multi-brand fashion marketplaces Farfetch and Matches have fallen and Richemont-owned YOOX Net-a-Porter hangs in the balance, Mytheresa stands strong. It's done it by offering a carefully curated selection of luxury fashion offerings focused on the demands of true luxury consumers using a traditional wholesale-to-retail business model like a department store. Its point of difference from other multi-brand fashion e-commerce marketplaces is how it's transformed the transactional nature of online retail with personal shoppers who also engage with their highest potential clients to host in-person events. It's the evolution of the classic Tupperware or Mary Kay sales model for the digitally-powered 21st-century luxury consumer market. Solid Growth In Challenged Market Mytheresa's influence-the-influencer strategy to 15% growth in gross merchandise value (GMV) in 20
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