Spirits Brands Tap Into Fashion's Obsession With The Wild West [Forbes]
BRUNELLO CUCIN UNSP/ADR (BCUCY)
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Source: Forbes
Fashion Week, in Paris on January 16, 2024. (Photo by Alain JOCARD / AFP) (Photo by ALAIN JOCARD/AFP via Getty Images) Fashion is obsessed with the Wild West. Just look at Pharrell's viral Louis Vuitton runway show at Paris Fashion Week, “ Paris, Virginia,” or Private Policy's show at New York Fashion Week, which had models in farm chic workwear, stomping down a hay-filled runway. Fashion brands like Miu Miu, Prada and Brioni have looked to the west for their 2024 collections, not to mention Paul Stuart, Celine by Hedi Slimane and Brunello Cucinelli. The #coastalcowgirl trend first went viral on TikTok, fusing together the vibes of Los Angeles and Nashville into outfits that combine chunky belts with ruffled maxi dresses and button-up shirts. COPENHAGEN, DENMARK - FEBRUARY 01: A guest wears a blue cowboy hat from Miu Miu, a blue patchwork ... [+] denim jacket , a neon yellow Chanel bag, outside Munthe, during the Copenhagen Fashion Week AW24 on February 01, 2024 in Copenhagen, D
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