Brown-Forman and Pabst Brewing Company to Conclude Partnership for Flavored Malt Beverages in the U.S. [Yahoo! Finance]
Brown Forman Inc Class A (BF.A)
US:NYSE Investor Relations:
investors.brown-forman.com/investor-relations
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Source: Yahoo! Finance
mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States. Effective July 7, 2026, Brown-Forman will assume management of the supply, sales, marketing, and distribution for these products. The partnership, established in 2021, granted Pabst exclusive rights to the production, sales, marketing, and distribution of Jack Daniel's Country Cocktails, as well as the right to develop new flavored malt beverages, which led to the introduction of Jack Daniel's Bolder, Jack Daniel's Hard Tea, and el Jimador Spiked Bebidas. "We have enjoyed working with the talented team at Pabst over the last few years to drive growth and innovation across our FMB portfolio," said Robinson Brown IV, Senior Vice President and Managing Director, United States and Canada, Brown-Forman. "Moving forward, bringing these brands in-house allows us to take greater control of our ready-to-drink strategy during a period of increased consumer demand. By centralizi
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News
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- Brown-Forman Reports Year-to-Date Fiscal 2026 Results; Reaffirms Full Year OutlookBusiness Wire
- Brown-Forman Reclaims Jack Daniel's RTDs From Pabst Could Be A Game Changer For Brown-Forman (BF.B) [Yahoo! Finance]Yahoo! Finance
- Jim Cramer Calls Brown-Forman a “Real Tricky One” Ahead of Earnings [Yahoo! Finance]Yahoo! Finance
- Brown-Forman to Participate in UBS Global Consumer and Retail ConferenceBusiness Wire
BF.A
Sec Filings
- 3/4/26 - Form 10-Q
- 3/4/26 - Form 8-K
- 2/13/26 - Form 4
- BF.A's page on the SEC website