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Stock impact report

Brown-Forman Corporation: Rating Downgrade To Sell On Worsening Demand Conditions [Seeking Alpha]

Brown Forman Inc Class A (BF.A) 
Company Research Source: Seeking Alpha
Jack Daniel's Tennessee Blackberry launch is outperforming expectations, but core portfolio demand remains weak, especially in the US. Emerging markets show strong organic growth, with RTD offerings providing a partial hedge against consumer trade-down. BF.B trades at a premium (~15x forward PE); mean reversion to peer multiples implies ~20% downside if negative trends persist. The Good Brigade/DigitalVision via Getty Images Investment summary My previous investment thought on Brown-Forman Corporation ( BF.B ) was a hold rating because while the recovery efforts in Jack Daniel's were working and the change in US sales strategy This article was written by Analyst's Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I Show less Read more
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