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Stock impact report

Brown-Forman Takes Full Control Of U.S. RTD Portfolio And Valuation Story [Yahoo! Finance]

Brown Forman Inc Class A (BF.A) 
Company Research Source: Yahoo! Finance
Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Brown-Forman (NYSE:BF.B) plans to end its U.S. partnership with Pabst Brewing for flavored malt beverages. The company intends to bring management of its U.S. ready to drink portfolio, including Jack Daniel's Country Cocktails, fully in-house. The transition is described as amicable and will shift both supply and commercial responsibilities to Brown-Forman. For you as an investor, this move sits at the intersection of branded spirits and the fast growing ready to drink segment, an area many global alcohol companies are prioritizing. Brown-Forman, best known for Jack Daniel's and other spirits labels, is now tightening control over how its flavored malt and RTD offerings are developed, supplied, and sold in the U.S. That matters in a category where branding, placement, and speed to shelf can be just as important as the underlying recipe. Show less Read more
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