Bilt introduces three new cards with 10% introductory APR [Seeking Alpha]
Bread Financial Holdings, Inc. (BFH)
Company Research
Source: Seeking Alpha
That comes less than a week after President Donald Trump said he plans to place a 10% cap on Quick Insights The rate cap has pressured credit card stocks, causing declines in issuers like Bread Financial, Synchrony, and American Express. Bilt Card 2.0 introduces three products with 10% APR for 12 months, rewards on rent and mortgage, bonus Bilt Cash, and varying points structures depending on the card tier. Bilt's 10% introductory APR and strong rewards could attract consumers, increasing competition for traditional issuers already under pressure from proposed rate caps. Recommended For You More Trending News
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BFH
News
- Is Bread Financial Holdings (BFH) Still Attractive After Recent 13% Weekly Share Price Drop [Yahoo! Finance]Yahoo! Finance
- Q3 Earnings Highlights: Bread Financial (NYSE:BFH) Vs The Rest Of The Credit Card Stocks [Yahoo! Finance]Yahoo! Finance
- Bread Financial (NYSE:BFH) had its "sector perform" rating reaffirmed by analysts at Royal Bank Of Canada.MarketBeat
- Bread Financial (NYSE:BFH) was upgraded by analysts at UBS Group AG to a "strong-buy" rating.MarketBeat
- Bread Financial (NYSE:BFH) had its price target raised by analysts at TD Cowen from $68.00 to $85.00. They now have a "hold" rating on the stock.MarketBeat
BFH
Earnings
- 10/23/25 - Beat
BFH
Sec Filings
- 12/15/25 - Form 4
- 12/15/25 - Form 4
- 12/15/25 - Form 4
- BFH's page on the SEC website