Points program shuffle: BMO replacing Air Miles, Shell joins Scene+ [BNN Bloomberg (Canada)]
Bread Financial Holdings, Inc. (BFH)
Company Research
Source: BNN Bloomberg
It says the new program will be available for all Canadians through a newly designed Blue Rewards app, and will be integrated into BMO's existing mobile banking app and website for the bank's clients. Air Miles program members can continue to use their collector cards, and their miles will automatically convert to “Blue Points” at an equivalent value upon this summer's launch, with no action required. BMO Air Miles credit and debit card holders can also continue using their cards uninterrupted and will receive more program details in the coming months. But the bank says Air Miles' partnership with Shell Canada is set to conclude, as the fuel company announced it is instead joining up with the Scene+ loyalty program as of March 3 in Alberta and May 26 across the rest of Canada. BMO acquired the Air Miles program in 2023 for US$160 million after its U.S. parent company LoyaltyOne Co. filed for bankruptcy. This report by The Canadian Press was first published Jan. 26, 2026.
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BFH
News
- Bread Financial (NYSE:BFH) was upgraded by analysts at Evercore ISI from a "hold" rating to a "strong-buy" rating.MarketBeat
- Bread Financial (NYSE:BFH) was upgraded by analysts at Evercore ISI from an "in-line" rating to an "outperform" rating. They now have a $90.00 price target on the stock.MarketBeat
- Bread Financial to Participate in the UBS Financial Services ConferenceGlobeNewswire
- Bread Financial to Participate in the Bank of America 2026 Financial Services ConferenceGlobeNewswire
- A Look At Bread Financial Holdings (BFH) Valuation After Recent Share Price Pullback And Long Term Gains [Yahoo! Finance]Yahoo! Finance
BFH
Earnings
- 1/29/26 - Beat
BFH
Sec Filings
- 1/29/26 - Form 8-K
- 1/29/26 - Form 8-K
- 1/20/26 - Form 4
- BFH's page on the SEC website