Cracker Barrel Shares Down About 32% This Year, Following "Century's Worst Brand Blunder" [zero hedge]
Biglari Holdings Inc. Class B (BH)
US:NYSE Investor Relations:
biglariholdings.com/reports.htm
Company Research
Source: zero hedge
Cracker Barrel Shares Down About 32% This Year, Following "Century's Worst Brand Blunder" Cracker Barrel tried to go “modern,” and eight days later had to shove Uncle Herschel back into the logo. Two months on, investors are still cleaning up the mess — the stock is down 32% this year and inching toward its 2008 financial-crisis faceplant. CEO Julie Felss Masino thought removing the overalls-wearing mascot would “revive” the 50-year-old chain. Instead, loyal diners, conservative activists, and even Donald Trump dragged the company for ditching its Southern identity. Some shareholders now want her gone, according to Bloomberg . As Biglari Capital put it: “Management has relied on ill-conceived strategies that have worsened existing challenges rather than solved them.” They’re calling for votes against Masino and board compensation chair Gilbert Dávila. Biglari owns 2.9% of the company — and apparently 97% of the patience. Bloomberg writes that traffic hasn’t recovered even after firing
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News
- Cracker Barrel shareholders vote to keep CEO despite logo debacle [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Biglari Holdings reports Q3 results [Seeking Alpha]Seeking Alpha
- Biglari: Q3 Earnings Snapshot [Yahoo! Finance]Yahoo! Finance
- Biglari Holdings Inc. News ReleasePR Newswire
- Steak 'n Shake announces installations of 'tallest and biggest' American flags at restaurants nationwide [FOX Business Network]FOX Business Network
BH
Sec Filings
- 11/24/25 - Form 4
- 11/21/25 - Form 8-K
- 11/7/25 - Form 8-K
- BH's page on the SEC website