Blue Hat Announces Sales Growth Due to Implementation of Marketing Strategy; Increased Revenue of RMB10 Million (USD $1.5 million) in the First Month of Deployment
Blue Hat Interactive Entertainment Technology - Ordinary Shares (BHAT)
Company Research
Source: PR Newswire
XIAMEN, China, Sept. 16, 2020 /PRNewswire/ -- Blue Hat Interactive Entertainment Technology ("Blue Hat" or the "Company") (NASDAQ: BHAT), a leading producer, developer and operator of augmented reality ("AR") interactive entertainment games, toys and educational materials in China, today announced that its subsidiary, Xunpusen (Xun Pu Sen) Technology Co. , Ltd. ("Xun Pu Sen"), generated approximately RMB 10 million (approximately USD $1.5 million) in revenue in the first month of its operation. Background on the Transaction: Shift to Direct Mobile Marketing TechniquesIn previous years, Blue Hat had focused on delivering its augmented reality (AR) interactive games and toys through traditional "brick and mortar" and e-commerce sales channels. In an effort to seek additional means of engaging with potential customers, the Company utilized its recently acquired subsidiary Xun Pu Sen to implement a sales strategy by leveraging their strength in enterprise software solutions and mobile / S
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