Year of the Dragon: Hong Kong banks use e-lai see to promote digital payment services, sign up new customers [Yahoo! Finance]
BOC HK HLDGS LTD S/ADR (BHKLY)
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Source: Yahoo! Finance
Online-only lenders such as Mox Bank and WeLab Bank and traditional banks such as HSBC, Bank of China (Hong Kong) (BOCHK) and Citigroup have launched marketing campaigns to encourage customers to send money electronically with giveaways such as air miles, shopping vouchers and lucky draws. Hongkongers hand out lai see on auspicious occasions such as weddings and Lunar New Year, which starts on February 10 this year. Many banks use the festival to sign up new customers. Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge , our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team. "Lunar New Year is a good period for us, and that is why we have launched the e-lai see special promotion to encourage customers to use Mox for their transactions and spending," said Barbaros Uygun, CEO of Mox, which is co-owned by Standard Chartered. Mox customers who
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