'Qualitative Growth' -- The Key To Sotheby's International Realty Success [Forbes]
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Source: Forbes
'Qualitative Growth' -- The Key To Sotheby's International Realty Success I was recently thinking about iconic companies and brands that are transforming industries, and Sotheby’s International Realty came to mind. How does a brand with such a rich heritage continue to grow and be successful without compromising on quality? So I recently I spoke with Philip White, President & CEO of Sotheby’s International Realty, and found out one of the keys is a concept he calls 'qualitative growth'.When White joined the brand as Chief Operating Officer in 2004, SIR had a global sales volume of $4.2 billion. This past year, the brand reported a global sales volume of $112 billion, an annual growth rate far exceeding the overall market. As background, Sotheby’s International Realty today is generally considered the leader in global luxury residential real estate. It was founded in 1976 as a real estate service for discerning clients of the Sotheby's auction house. Today, the company's global footpri
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