Retailers are already getting ready for the holidays with the Christmas in July festival [CNBC]
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Source: CNBC
In a week that saw a giant balloon in the form of a baby President Donald Trump fly over London, there was another unusual sight to be seen in the U.K. capital: Christmas trees. In a turbulent few days for the U.K., with Trump blasting Prime Minister Theresa May’s plans for Brexit and the English soccer team crashing out of the World Cup , British retailers were quietly planning for the holiday season this week, in a basement showroom on an ordinary London street. Sparkling silver trees marked the entrance to the two-day Christmas in July Festival, where 70 retailers and brands each paid between £2,500 ($3,280) and £10,000 for an exhibition stand to show off the products that they hope will fly off the shelves this holiday season. In 2017, Brits spent an average of £475.21 per household on Christmas gifts. Christmas in July Festival Holiday decorations from Danish retailer Flying Tiger shown at the Christmas in July Festival in London
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