Shirofune Enhances Shopify Integration with Google Analytics 4's Data-Driven Attribution Model [Yahoo! Finance]
BigCommerce Holdings, Inc. - Series 1 (BIGC)
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Source: Yahoo! Finance
Shirofune Enhances Shopify Integration with Google Analytics 4's Data-Driven Attribution Model EL SEGUNDO, Calif., April 18, 2024 (GLOBE NEWSWIRE) -- Shirofune , the leading digital advertising automation management tool, today announced the addition of Google Analytics 4's “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce website's order data. Prior to this new addition, while Shopify's order data and UTM parameter information were evaluated using Shopify's first/last-click attribution model and could be automatically optimized based on LTV/CPO, two challenges were identified: The desire to utilize attribution models other than Shopify's. Cases where UTM parameters were not present on Shopify, such as when using automatic tag linkage with Google Ads. Merely retrieving data from Shopif
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