Eyal Baumel: insights from working with top creators MrBeast and Like Nastya [USA TODAY]
Bilibili Inc. - American Depositary Shares (BILI)
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Source: USA TODAY
The expanded reach of these creators now spans the globe and impacts most nations. Some of them even become entrepreneurs who launch their own products and companies. However, the evolution of influencer culture isn't something that happens without extra work. Special skills and strategies are needed for this viral growth, according to Eyal Baumel, who works with creators such as MrBeast, Rebecca Zamolo, and Like Nastya, about some of the techniques and trends in content globalization and monetization. “In terms of content globalization on YouTube, several innovative creators such as Like Nastya saw a lot of success by dubbing their content and launching new channels in different languages,” Eyal Baumel says. “It was a great hack to reach a new audience without creating new content, but then YouTube launched a new feature allowing creators to add dubbing to the original video so viewers can choose which language they want to see the video in. Some big creators like MrBeast took this
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