Your email has been successfully added to our mailing list.

×
0.000338829907386505 0.000338829907386505 0.00192003614185681 0.00293652586401616 0.00914840749943531 0.00858369098712452 0.0135531962954597 0.020668624350576
Stock impact report

CFOs remain skeptical of flashy SaaS marketing [Yahoo! Finance]

Bill.com Holdings, Inc. (BILL) 
Last bill.com holdings, inc. earnings: 2/6 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
If you've been paying attention to the finance and accounting software space over the past several years, the marketing is starting to look a lot less like enterprise sales and a lot more like consumer advertising. One recent example came from Ramp, a financial operations software company that launched a marketing campaign around Kevin, the accountant from “ The Office”, played by Brian Baumgartner. The company parked Baumgartner inside a glass box outside the Flatiron Building in Manhattan as part of a promotional stunt and later featured the character in a national Super Bowl commercial, where some slots cost up to $10 million for a 30 second ad. The company declined to comment on the campaign's ROI. Meanwhile, newer entrants such as Campfire, an AI-powered accounting and ERP platform, said it has set up hundreds of billboards in San Francisco and New York City. Those efforts are hardly isolated. Finance software marketing has become increasingly visible across the profession Show less Read more
Impact Snapshot
Event Time:
BILL
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison Updated
Event Day
Stock performance from the time of news release until the following 4pm ET market close
Last price at news event
Since Event
Multi-day stock performance from the time of the news release
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
LAST
PRICE AT
NEWS EVENT
SINCE EVENT
Multi-day stock performance from the time of the news release
Last Price
VWAP
High:
Max Up
High:
Low:
Max Down
Low:
%
Post news range
%
Price change

Price Change Percentage


S&P 500
(SPX)

%

Volume ratio
%

Volume
Ticks

Avg transaction size

Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Opt-in for BILL alerts
Opt-in for
BILL alerts

from News Quantified
Opt-in for
BILL alerts

from News Quantified