CFOs remain skeptical of flashy SaaS marketing [Yahoo! Finance]
Bill.com Holdings, Inc. (BILL)
Last bill.com holdings, inc. earnings: 2/6 04:05 pm
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Source: Yahoo! Finance
If you've been paying attention to the finance and accounting software space over the past several years, the marketing is starting to look a lot less like enterprise sales and a lot more like consumer advertising. One recent example came from Ramp, a financial operations software company that launched a marketing campaign around Kevin, the accountant from “ The Office”, played by Brian Baumgartner. The company parked Baumgartner inside a glass box outside the Flatiron Building in Manhattan as part of a promotional stunt and later featured the character in a national Super Bowl commercial, where some slots cost up to $10 million for a 30 second ad. The company declined to comment on the campaign's ROI. Meanwhile, newer entrants such as Campfire, an AI-powered accounting and ERP platform, said it has set up hundreds of billboards in San Francisco and New York City. Those efforts are hardly isolated. Finance software marketing has become increasingly visible across the profession
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