After a Year of Promotions, Allbirds Targets Full Price Selling [Yahoo! Finance]
Allbirds, Inc. (BIRD)
Company Research
Source: Yahoo! Finance
Wolverine Worldwide Sees 'Early Validation' in Turnaround Efforts as It Reports Better-Than-Expected Q1 Allbirds is going all-in on its business transformation plan to return to growth in 2025. Part of that plan centers on returning to full-price selling after a year of higher promotional activity. “Allbirds' DNA is to be a full price brand,” the company's new chief executive officer Joe Vernachio said in a Wednesday call with investors. “I would say one of our number one KPIs is our full-price selling.” After spending much of last year getting its inventory levels back in check, Allbirds made the decision to return to full-price selling in January. Vernachio noted that the change could have a near-term impact on sales, but touted the initiative's progress thus far. “I'm really happy with the results that we've seen returning back to full-price and bringing back our customer as a full-price customer,” said Vernachio, who stepped into the CEO role in March. Looking ahead, Al
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BIRD
Earnings
- 5/8/24 - Beat
BIRD
Sec Filings
- 5/21/24 - Form 4
- 5/10/24 - Form SC
- 5/9/24 - Form 10-Q
- BIRD's page on the SEC website