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Stock impact report

Pioneering retail chain closing dozens of stores, no bankruptcy [Yahoo! Finance]

Allbirds, Inc. (BIRD) 
Company Research Source: Yahoo! Finance
Having physical retail stores helps in that customers can sample products, which could lead to them becoming regular online customers. I bought my first Untuckit shirt, for example, in a physical store after trying it on. Since then, I have purchased multiple times from the company's website. Brick-and-mortar chains, however, cost money and can be a drag on profits compared to simply running an online-only operation. It's a challenge to maintain the cost edge of being a digital business while also finding ways to expose customers to your products. That's a challenge that has caused problems for Allbirds, a pioneering shoe company that began as a digital-first brand. At its peak, the company had more than 60 retail stores, and now it's making massive cuts to those brick-and-mortar stores in the pursuit of profitability. Parachute Home, a digital-first bedding and home goods brand, closed 19 of its 26 stores and refocused back on e-commerce and wholesale partnerships with retail Show less Read more
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