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Stock impact report

Shoe brand once worth $4B closes all stores, avoids bankruptcy [Yahoo! Finance]

Allbirds, Inc. (BIRD) 
Company Research Source: Yahoo! Finance
Online-only operators have an advantage when it comes to costs. They don't have to pay for expensive retail stores, and that allows them to make higher margins, even when you factor in the cost of shipping to consumers. "Direct-to-consumer (DTC) sales have been a significant growth driver across various industries. Companies are recognizing the multitude of advantages that come with this approach, such as significantly improved customer loyalty and higher margins," according to McKinsey and Company's Direct-to-consumer e-commerce in appliances: A strategic growth opportunity report. The DTC approach, however, also comes with some difficulties. “Everyone believed the mantra should be DTC or die because they wanted to eliminate the middle person and make more money,” Simeon Siegel, managing director at BMO Capital Markets, told Retail Dive . “What they finally realized was: No one eliminates the middle person, they simply become the middle person, and that brings its own set of c Show less Read more
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