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Stock impact report

FROM THE GROUND UP: BIRKENSTOCK EMPHASIZES ITS EXPERTISE IN CLOSED SHOES WITH THE LAUNCH OF THE HIGHWOOD MOC LACE LOW

Birkenstock Holding plc Ordinary Shares (BIRK) 
Company Research Source: PR Newswire
LINZ AM RHEIN, Germany, Feb. 23, 2026 /PRNewswire/ -- BIRKENSTOCK reinforces its presence in the closed shoe category with the introduction of the HIGHWOOD MOC LACE LOW—a contemporary Moc Toe silhouette based on the functional design of the popular HIGHWOOD boot. The launch is supported by a campaign conceptually aligning with BIRKENSTOCK's promise of empowering everyone to walk as nature intended, deeply rooted in the brand DNA. The distinctive and unique technology of the original BIRKENSTOCK footbed, patented a century ago, has made the brand globally renowned and sets it apart in the footwear industry. To further build the rich product archive beyond sandals, BIRKENSTOCK continues to apply its orthopedic expertise in the world of closed shoes. This move not only emphasizes the functional and gender-neutral aspects of the brand but also reflects its engagement for greater diversity within its collection.   A REFLECTION OF PURPOSE AND VALUESIn line with BIRKENSTOCK's purpose, the HI Show less Read more
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