Bitauto: 0.3x Book Value, Worth A Look [Seeking Alpha]
BITAUTO HOLDINGS (BITA)
Last bitauto holdings earnings: 3/26 06:00 am
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US:NYSE Investor Relations:
ir.bitauto.com
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Source: Seeking Alpha
Bitauto: 0.3x Book Value, Worth A Look Summary The company had been loss-making consecutively for four years (2015-2018), but it turned profitable in the most recent quarter. Despite the weak automobile market, the management is confident about margin expansion this year. Given the company's significantly low P/B ratio (0.3x), we think the stock is a speculative buy. Bitauto Holdings Limited ( BITA November 2010 Company description Bitauto is a leading online automotive advertising platform in China. Its bitauto.com website was the As of the first quarter of 2019, the company's Yiche and Auto Price app has 4.9 Bitauto has three business segments, namely advertising and subscription business, transaction services business, and digital marketing solution business. As of the first quarter of 2019, transaction services business accounted for 60% of total revenue, up from 54% one year ago. Advertising and subscription business accounted for 33% of total revenue, down from 36% one year ago.
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