BNY Mellon Investment Management to Rebrand Dreyfus
The Bank of New York Mellon Corporation (BK)
Last the bank of new york mellon corporation earnings: 4/16 06:30 am
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bnymellon.com/us/en/investor-relations/index.jsp
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Source: PR Newswire
NEW YORK, March 4, 2019 /PRNewswire/ -- BNY Mellon Investment Management today announced that it is rebranding the Dreyfus retail business and long-term mutual funds in the U.S. to align with the BNY Mellon Investment Management brand, effective on or about June 3, 2019, as part of a larger global brand initiative. This rebrand will more clearly reinforce for investors BNY Mellon Investment Management's reputation and position as one of the world's largest investment managers. To reflect the strong heritage of Dreyfus in cash management strategies, the Dreyfus brand will be retained on money market funds."This is another step in our strategy to illustrate how we offer investors the best of both worlds: providing clients with access to the investment capabilities and creative solutions from our world-class investment managers, combined with the global scale and financial stewardship of BNY Mellon," said Mitchell Harris, Chief Executive Officer of BNY Mellon Investment Management. "In t
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